The team

Eoin Flood

Co-Founder

Since I was a young man, whenever I faced difficulties, I would always turn to the sea for comfort and clarity. During one of the first lockdowns, while immersed in the water, I began to wonder if others experienced the same sense of healing and renewal as I did, and how it might influence their lives more broadly. This curiosity inspired me to create The Ripple Effect Ireland—an Instagram page where people could share why they swam and how it impacted their lives. My hope was that these stories would inspire others who were struggling to give sea swimming a try and ultimately feel better.

The page grew steadily year after year, and this sparked the idea of organising sea swimming meet-ups. These gatherings aimed to connect people who felt isolated or had lost swim partners during the colder months. Thankfully, they were a great success. However, I noticed a glaring gap: very few men attended, despite knowing how many were grappling with mental health challenges.

While running the Ripple Effect Ireland page, I came across a group called Blueballs Cornwall. I loved their mission—not just encouraging men to get into the sea, but creating a space for men to talk. I felt there was nothing quite like that in Dublin. Motivated by this, I approached two good friends, Jonathan Smith and Dean Smith (no relation), to explore starting something similar. I had met both of them through sea swimming, further proof of the sea’s incredible power to bring people together.

They were equally enthusiastic, and in November 2022, Blueballs Ireland was born. Even on that cold, dark night, when 20 men turned up for our first gathering, we knew we were onto something special. Since then, the group has grown beyond anything we could have imagined.

Alongside sea swimming, another transformative experience in my life was joining Pat Divilly’s Basecamp men’s programme. This online community held weekly check-ins, covering topics like shadow work, shame, and, most importantly, the power of listening to other men’s stories. Inspired by this, I was eager to recreate a similar environment within our group. That’s why hosting events—whether at Offgrid in Bray or Jonathan’s café, Ernesto’s, in Rathmines—has been such a core part of our mission.

Through organising these events, observing guest facilitators, and my own journey as part of the Basecamp programme, I’ve gained invaluable insight. This path of personal development ultimately led me to become an accredited Mindset Coach—something I’m passionate about incorporating into future events.

I truly believe in what we’re building here. If we can encourage even one man to take the brave step of showing up for a swim, hike, or men’s circle, it could be the catalyst that changes the trajectory of his life—perhaps even saving it..


Jonathan Smith

Co founder

I started cold water swimming/dipping  13 years ago . My mother had died and even though I was 11 years sober at the point I struggled with severe anxiety and depression, my sleep pattern was horrendous.   I would get only 1.5 hours of sleep and I woke panic stricken. It was then a friend suggested I try cold water swimming and at first I said it was nuts but after a little encouragement I decided to give it a go.

Immediately my sleep improved so did my patience and tolerance. It was as if my whole life had been enhanced by this one thing. As the weeks, months and years passed I got more and more into it to the point that I now swim almost every day . The laughter and friendships that I have formed have also been a great addition to my life. I can honestly say it’s one of the best things to ever happen to me!

In September/October of 2022 I was asked by Eoin if I’d be interested in setting up a men’s support group that would take a sea dip on a weekly basis but with the purpose to improve men's mental health. I thought about it over the following days and reflected on how much the sea and camaraderie associated with cold water swimming had benefited me in every way. It was very clear that this fledgling group could help and support many men the same way as others had helped me during my darkest days. It's difficult to describe but I knew it felt right . It has been a privilege to be able to pass on to others what was freely given to me, support without cost or conditions.